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· The Stellar Development Foundation names former Block and Blockchain.com executive Jason Karsh CMO

Stellar Names Jason Karsh Chief Marketing Officer

The Stellar Development Foundation hired Jason Karsh, a former Block and Blockchain.com marketing executive, as chief marketing officer on July 16, 2025, its own blog and CoinDesk both reported that day.

Updated on 2 min read · 4 sources

The move at a glance

The Moves Ledger, event W0440
Role
Chief Marketing OfficerTop manager
In or out
InAppointed Chief Marketing Officer
Became public
The first dated public source, UTC
Colorful abstract bokeh lights in blue tones
Colorful abstract bokeh lights in blue tones. Photo · Pexels
“Jason Karsh, a former chief marketing officer of Blockchain.com who led marketing and sales for Block's bitcoin hardware unit, became the Stellar Development Foundation's chief marketing officer on July 16, 2025. Does a brand builder change what a blockchain's marketing department is for?”

The Stellar Development Foundation named Jason Karsh its chief marketing officer on July 16, 20251. Its blog said so. Crypto Reporter republished the foundation's announcement on July 17, 2025. That release named Karsh's old employer as Block, where he led marketing and sales for its bitcoin hardware unit2. Ellen Canale, the foundation's head of communications, wrote that the role would raise Stellar's standing with builders, firms and the public.

The second executive hire at the Stellar Development Foundation on the record since 2025

Every move CryptoLately has verified there, by the day it became public

    Moves: The Moves Ledger, CryptoLately's record of verified leadership moves, Oct. 3, 2016 to Oct. 2, 2026.

    Read the chart as a table
    DateEvent
    March 14, 2019Dixon became CEO. Denelle Dixon was named Executive Director and CEO of the Stellar Development Foundation
    March 14, 2019McCaleb left as Executive Director. Jed McCaleb left as Executive Director of the Stellar Development Foundation
    March 9, 2023Hirji joined the board. Asiff Hirji joined the board of the Stellar Development Foundation
    July 16, 2025da Ponte became President. José Fernández da Ponte was named President and Chief Growth Officer of the Stellar Development Foundation
    July 16, 2025Karsh became CMO. Jason Karsh was named Chief Marketing Officer of the Stellar Development Foundation

    59 executive hires on the record in 2025, the most of any year

    Executive hires CryptoLately has verified, by year; 2026 through Oct. 2, 2026

    • 2025: 59
    • 2019, 2020, 2021, 2022, 2023, 2024, 2026

      Moves: The Moves Ledger, CryptoLately's record of verified leadership moves, Oct. 3, 2016 to Oct. 2, 2026.

      Read the chart as a table
      ItemValue
      201911
      202012
      202127
      202237
      202320
      202439
      202559
      202645

      The hire

      Karsh spoke for himself. CoinDesk published his statement. “Stellar isn't just another blockchain project; it's financial infrastructure that is used each day by institutions and individuals around the world,” he said. “Our job is to accelerate adoption and usage for every organization, builder and blockchain enthusiast who cares about enterprise-grade security, transaction speed, and the ease of programmability that builders have come to expect,” Karsh said3. Crypto Reporter ran the same quotation on July 17, 2025, in its republication of Stellar's release2.

      The release on Crypto Reporter listed Karsh's earlier jobs. His past roles included chief marketing officer at Blockchain.com, plus earlier stints at Coinbase and the security firm Blockaid2. Canale's post said he would run the foundation's global marketing arm, with brand, product and ecosystem work under one roof1.

      Before and after the hire

      Stellar had processed more than 20 billion operations before Karsh's hire. MoneyGram's cash on- and off-ramp network, the biggest of its kind, already ran on Stellar, the release on Crypto Reporter said2. Karsh joined alongside José Fernández da Ponte. The former PayPal blockchain lead took the president and chief growth officer role on July 16, 202513. Canale's post framed the pair as hires meant to scale what already worked, ahead of starting something new.

      What came next

      The Stellar Development Foundation published its year-end review on Dec. 31, 2025. Karsh appeared among the year's leadership additions, credited with "crypto-native fluency and brand-building experience"4. The same review said Visa and the card app Wirex had launched USDC and EURC settlement on Stellar that year. Stellar's developer base had grown by roughly 30 to 35 percent, the review said, citing a count from Electric Capital.

      Sources

      1. Ellen Canale, "Welcoming Jason Karsh, Chief Marketing Officer at SDF," Stellar Development Foundation, July 16, 2025, https://stellar.org/blog/foundation-news/welcoming-jason-karsh-chief-marketing-officer-at-sdf
      2. Crypto Reporter, "Stellar Development Foundation Adds PayPal and Block Veterans to Lead Growth and Brand Expansion," Crypto Reporter, July 17, 2025, https://www.crypto-reporter.com/press-releases/stellar-development-foundation-adds-paypal-and-block-veterans-to-lead-growth-and-brand-expansion-104412/
      3. Ian Allison, "PayPal (PYPL) Blockchain Lead José Fernández da Ponte Joins Stellar," CoinDesk, July 16, 2025, https://www.coindesk.com/business/2025/07/16/paypal-s-blockchain-lead-jose-fernandez-da-ponte-joins-stellar
      4. Stellar Development Foundation, "Stellar 2025: A Podium Finish," Stellar Development Foundation, Dec. 31, 2025, https://news.google.com/rss/articles/CBMib0FVX3lxTE9yNkdTeHBTS1VCcUtOUzZuN0Q4US1FMnVITFhlYTNvT3BsQWxZUTBEUS1lOEd6WEFoUlFFS0FSM2NxWjRQSEpoSHltZVY5Qjl0UFlRX0xabWdsNzZZX0RCeWhWTWtuanFWQVdaa0NFQQ?oc=5

      Cite this piece

      Ryan Elliott Dennis, "Stellar Names Jason Karsh Chief Marketing Officer," CryptoLately, Jul 16, 2025, https://cryptolately.com/articles/stellar-names-jason-karsh-chief-marketing-officer

      Tags: Stellar · Stellar Development Foundation · Block · marketing

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