Case studies

Three Campaigns, Told From the Record

Ryan Elliott Dennis founded CryptoLately. Before that, he led communications at TRON, Stellar and TON. Each case follows one campaign through the releases, the press, the official posts and the price, with every number sourced.

CL-CS-001TON FoundationTON Makes Crypto as Easy as TextingFrom August 2023 to June 2024, one plain comparison carried TON's wallet into Telegram, through the releases, the press and the posts.+485% Toncoin, Aug. 9, 2023, to June 26, 2024Read the case CL-CS-002Stellar Development FoundationStellar Answers Crypto's Doubters in Real LifeFrom November 2022 to April 2023, Stellar met doubt with uses anyone could check, from aid in Ukraine to a regulated fund.+35% XLM, Dec. 15, 2022, to April 1, 2023Read the case CL-CS-003TRON DAO and BitTorrent, Inc.TRON Turns a Postponed Lunch Into a DinnerJustin Sun's record charity lunch with Warren Buffett fell apart in July 2019, and the dinner six months later made news about giving.+702% TRX, Feb. 6, 2020, to April 16, 2021Read the case

These were in-house roles. Company results belong to the companies, and each case marks what was Dennis’s own work. Each case comes as a print edition, with exhibits and discussion questions, for an email address.