Kraken named Mayur Gupta its new chief marketing officer on April 19, 2022, the exchange said in a post on its own blog1. Gupta's last job ran marketing at Gannett, the USA Today Network's parent company. Before that, he held marketing roles at Spotify, Freshly, and Kimberly-Clark.
The second executive hire at Kraken on the record since 2022
Leadership moves CryptoLately has verified at Kraken, by year
- 2022: 5
- 2023, 2024, 2025
Moves: The Moves Ledger, CryptoLately's record of verified leadership moves, Oct. 3, 2016 to Oct. 2, 2026.
Read the chart as a table
| Item | Value |
|---|---|
| 2022 | 5 |
| 2023 | 1 |
| 2024 | 2 |
| 2025 | 2 |
37 executive hires on the record in 2022
Executive hires CryptoLately has verified, by year; 2026 through Oct. 2, 2026
- 2022: 37
- 2019, 2020, 2021, 2023, 2024, 2025, 2026
Moves: The Moves Ledger, CryptoLately's record of verified leadership moves, Oct. 3, 2016 to Oct. 2, 2026.
Read the chart as a table
| Item | Value |
|---|---|
| 2019 | 11 |
| 2020 | 12 |
| 2021 | 27 |
| 2022 | 37 |
| 2023 | 20 |
| 2024 | 39 |
| 2025 | 59 |
| 2026 | 45 |
Kraken's blog post leaned on Gupta's record outside crypto. “Mayur will use his technology-driven marketing expertise, as recognized by Harvard Business Review, The Economist and Forbes, to accelerate Kraken's mission by educating the world on the benefits and value of crypto,” the company wrote1. At Gannett, Gupta led strategists, brand marketers, and data scientists. He converted the company from an advertising business into a subscription one, Kraken's post said. Finance Magnates reported that Gupta would "lead the crypto firm's brand, product and growth marketing efforts," under a mandate to make Kraken "the crypto platform of choice for consumers, creators and professional investors"2.
What the hire said about Kraken
Kraken CEO and co-founder Jesse Powell tied the hire to trust. “Mayur is the perfect candidate to help Kraken lead the industry as the most trusted brand in crypto,” Powell said1. Gupta gave his own reason for taking the job. “It's a company that stays true to its values and is driven by its mission to create financial freedom for all,” he said.
Gupta's hire followed Kraken's hire of Carrie Dolan as chief financial officer on March 22, 2022, four weeks earlier. Kraken's post called his arrival "the latest in a series of strategic hires," alongside chief people officer Pranesh Anthapur and VP of design Mike Davidson1. Finance Magnates had already reported the Dolan hire, and its Gupta story referenced that earlier move, tracking Kraken's buildout of its executive bench that spring2.
What the record shows
Gupta arrived with a mandate Kraken stated at the hire: lead brand, product and growth marketing toward making Kraken "the crypto platform of choice for consumers, creators and professional investors"2. Kraken framed the hire as one piece of a broader buildout that spring, naming it alongside the CFO hire four weeks earlier and the chief people officer and VP of design already on staff1.
Sources
- "Kraken Welcomes Mayur Gupta as Chief Marketing Officer," Kraken Blog, April 19, 2022, https://blog.kraken.com/news/kraken-welcomes-mayur-gupta-as-chief-marketing-officer
- Felipe Erazo, "Mayur Gupta Becomes New Kraken's Chief Marketing Officer," Finance Magnates, April 19, 2022, https://www.financemagnates.com/executives/moves/mayur-gupta-becomes-new-krakens-chief-marketing-officer/