Asset Entities Inc. announced on May 7, 2025, that it had signed a merger agreement with Strive Asset Management. The combined company would operate under the Strive brand as a public Bitcoin treasury company. Its release named Matt Cole to lead it. “Matt Cole will lead the company as CEO and Chairman of the Board,” the announcement said, describing him as “a former $70 billion fixed income portfolio manager specializing in complex structured securities”.
· Asset Entities agrees to merge with Strive Asset Management and names Matt Cole CEO and chairman
Strive Names Matt Cole CEO and Chairman
Strive Asset Management named former $70 billion bond manager Matt Cole CEO and chairman on May 7, 2025, as part of a reverse merger that turned Asset Entities into a publicly traded Bitcoin treasury company.
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Strive · Strive Asset Management · Asset Entities · Strive Enterprises
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