David Schwartz works at Ripple. He is the firm's chief technology officer. Ripple built the XRP Ledger. XRP ranks among the biggest crypto coins by value.
On October 14, Schwartz posted a photo. He stood by a billboard. He wrote "Oops, wrong billboard." The billboard showed Sydney Sweeney. She is a movie star. The ad was for Novig, a sports betting app. Schwartz meant to find an XRP ad.
The joke spread fast. Charles Hoskinson saw it. He runs Cardano, a rival blockchain. He wrote "I knew she had XRP." His line made the mix-up even funnier.
By October 15, the post had 9,044 likes. It drew 671 replies. News sites wrote about the joke for two days straight. Crypto writers love a story with a famous face in it.
XRP's price fell too. It dropped 4.5% to $1.29. The drop came as the whole crypto market slid. A hot inflation report hit stocks and coins alike. Schwartz's joke just happened to land at a rough moment.
Why did this catch fire? Crypto people love a mix-up from a serious person. Schwartz helped build the ledger behind XRP. People mostly know him for serious code talk. A small slip from someone that serious felt funny.
Hoskinson's reply added fuel. He runs a rival project. His XRP joke crossed a line that fans like to watch. Rival camps rarely laugh together. This time they did, in public, for everyone to see.
What does it say about us? We like it when a big name trips in public. We forgive it fast when the person laughs too. Schwartz kept the joke alive with a second post, "Got it this time."
Crypto has had a rough week. Prices fell. Billions in bets got wiped out. A billboard joke gave traders a reason to smile between the losses.