Matt Cole runs Strive. He posts his bitcoin count on X. The new count is big. Strive now holds 36,818 bitcoins.
Strive bought 1,223 coins in three days. It paid $81,734 for each coin. That is about 100 million dollars. The money came from warrants. Investors paid Strive to turn old shares into new shares. Almost all of those warrants are gone now. In their place sits more bitcoin. The firm's bitcoin stack is worth about three billion dollars today.
Why keep buying when the price sits flat? Cole wants Strive to end the year as a top bitcoin holder. One firm, Strategy, still holds more bitcoin than Strive. Cole treats each new buy as a public update. He posts the exact number. He posts the price he paid. The market reads each post fast. This single post pulled in over two thousand likes within a day. Ten or more news outlets wrote about the buy within a day too.
This says something about crypto money in 2026. A company can raise cash just to buy one coin. Investors cheer each new treasury post. They read it the way fans read a score. Cole built this trust by posting often. He shares the exact coin count every time. He shares the exact price every time. Readers can check both facts against the public chain.
Strive still trails Strategy in total coins held. The gap between the two firms keeps closing fast. Cole's own words set the pace for that race. Each post names a number. Each number can be checked against the blockchain itself. That is the whole pitch behind Strive's style of treasury news.
Bitcoin itself barely moved while this news spread. The coin traded near $81,391 on the day Cole posted the update. A flat price did little to slow the buying. It did little to slow the cheering online either. The pattern holds across this whole corner of crypto today. Price can sit still while attention keeps climbing fast.