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· eToro names former SEC commissioner Laura Unger and Wix CFO Lior Shemesh to its board

eToro Appoints Laura Unger to Its Board of Directors

eToro Group Ltd. named former SEC commissioner Laura Unger to its board of directors on July 3, 2025, alongside Wix chief financial officer Lior Shemesh.

Updated on 2 min read · 4 sources

The move at a glance

The Moves Ledger, event W0427
Role
Board MemberBoard seat
Organization
eToro
In or out
InAppointed Board Member
Became public
The first dated public source, UTC
A long boardroom table with beige leather chairs, a desk phone and two paintings on the wall
A long boardroom table with beige leather chairs, a desk phone and two paintings on the wall. Photo · Pexels
“eToro named Laura Unger, a former SEC commissioner and acting chair, to its board on July 3, 2025, weeks after its own May 2025 Nasdaq listing. Does hiring the regulator's former chair build trust, or just the appearance of it?”

eToro Group Ltd. announced on July 3, 2025, that it had appointed Laura Unger and Lior Shemesh to its board of directors12. eToro filed the announcement with the SEC as an exhibit to a Form 6-K, dated from New York. Finance Magnates reported on July 3, 2025, that both new directors would also join eToro's Audit and Risk Committee.

20 board appointments on the record in 2025

Board appointments CryptoLately has verified, by year; 2026 through Oct. 2, 2026

  • 2025: 20
  • 2019, 2020, 2021, 2022, 2023, 2024, 2026

    Moves: The Moves Ledger, CryptoLately's record of verified leadership moves, Oct. 3, 2016 to Oct. 2, 2026.

    Read the chart as a table
    ItemValue
    20193
    202010
    202110
    20224
    20234
    20246
    202520
    202629

    Bitcoin & Mining led board appointments in 2025, with four

    Board appointments CryptoLately has verified in 2025, by the sector of the company

      Moves: The Moves Ledger, CryptoLately's record of verified leadership moves, Oct. 3, 2016 to Oct. 2, 2026.

      Read the chart as a table
      ItemValue
      Bitcoin & Mining4
      Institutional Custody & Asset Management3
      Stablecoins & Payments2
      Trading Venues & Brokerage2
      Capital Markets & Treasury2
      AI and Crypto1
      Wallets & Consumer Apps1

      The move

      eToro co-founder and chief executive officer Yoni Assia tied the appointments to the company's new status as a listed company. “As eToro enters this new chapter as a Nasdaq listed company, we are delighted that Laura Unger and Lior Shemesh will join eToro's Board,” Assia said in the filed release1. Unger answered in her own words. “I'm pleased to join eToro's Board at such an exciting moment for the company and for the investing landscape more generally,” Unger said. “At a time when the pace of technological innovation is accelerating, I'm thrilled to be joining a company which prides itself on being at the forefront of compliant innovation.”

      Shemesh spoke to the same moment from his own background. “I've spent years in the technology space and am deeply impressed by eToro's commitment to harnessing technology to empower individual investors around the world,” Shemesh said, and said he looked forward “to working with the Board and eToro's leadership team to support the company's mission and help drive its continued growth and success”1.

      Before and after at eToro

      Unger arrived with a long record in financial regulation. She served as a commissioner and acting chair of the US Securities and Exchange Commission, and the release described her financial services and governance career running two decades1. Shemesh had served as chief financial officer of Wix since 2013, and the release credited him with a track record "shaping and leading the financial strategy and operations for technology companies". He had also served on the board of Aspen Group Ltd. from July 2012 to June 2021, including its compensation and financial statements committees, the release said.

      Finance Magnates placed the appointments inside a wider story about eToro's May 2025 stock market debut2. The outlet reported that eToro had secured a $250 million facility and noted analysts' expectations for the shares, framing the board additions as part of the company's post-IPO build-out.

      What came next

      On April 21, 2026, eToro filed a proxy statement that put Unger up for re-election as a Class I director, to serve until its 2029 annual meeting3. The same proxy listed Shemesh as a Class II director still on the board. Shareholders approved every proposal in that proxy at eToro's annual meeting on May 26, 2026, the company told the SEC on May 29, 20264.

      Sources

      1. eToro Group Ltd., "eToro Appoints Former SEC Commissioner Laura Unger and Wix CFO Lior Shemesh as Board Members" (Exhibit 99.1 to Form 6-K), SEC EDGAR, July 3, 2025, https://www.sec.gov/Archives/edgar/data/1493318/000121390025061237/ea024580601ex99-1_etoro.htm
      2. Tareq Sikder, "eToro Updates Board with Former SEC Commissioner and Wix CFO Following Nasdaq IPO," Finance Magnates, July 3, 2025, https://www.financemagnates.com/executives/etoro-updates-board-with-former-sec-commissioner-and-wix-cfo-following-nasdaq-ipo/
      3. eToro Group Ltd., "Notice and Proxy Statement for the Annual Meeting of Shareholders of the Company and a Meeting of Shareholders of Class B Common Shares to be held on May 26, 2026" (Exhibit 99.1 to Form 6-K), SEC EDGAR, April 21, 2026, https://www.sec.gov/Archives/edgar/data/1493318/000114036126015802/edge20068744x1_ex99-1.htm
      4. eToro Group Ltd., "Report of Foreign Private Issuer" (Form 6-K), SEC EDGAR, May 29, 2026, https://www.sec.gov/Archives/edgar/data/1493318/000121390026062803/ea0292673-6k_etoro.htm

      Cite this piece

      Ryan Elliott Dennis, "eToro Appoints Laura Unger to Its Board of Directors," CryptoLately, Jul 3, 2025, https://cryptolately.com/articles/etoro-appoints-laura-unger-to-its-board-of-directors

      Tags: eToro · Laura Unger · Lior Shemesh · board of directors

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